Whether you talk of fresh food items, dry groceries, machine parts, furniture or hardware, every product must be well packaged. The sort of packaging best suited to a product is dependent upon a number of factors including cost of the merchandise, perceived value, size, fragility, shelf-life etc. Thus, there are numerous of materials that you can use to package an item such as paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
The most apparent reason to package a product or service carefully, is to protect it although it moves from the factory floor towards the retail shops and after that towards the customer’s house. However, this may not be the only reason to concentrate on Fruit packaging. Packaging plays an important role in a customer’s making decisions process. The way something is packaged is the first interaction many customers have with the product and therefore this plays a huge role in making a first impression. A properly packaged product speaks of focus on detail helping build trust in a manufacturer.
Packaging can also be important from a marketing perspective. It is because whilst the item itself may offer small space for branding, a carton or sleeve allows a far larger space for branding thus making the company name more visible. In relation to wholesale packaging, cartons are usually left plain. However, it can be still possible to brand the cartons by making use of printed carton tape.
A bad packaging can put a client away from the product. The first task to packing an item is usually to select the best material. There are lots of factors that must be considered when picking packaging materials. Such as:
Sort of Product- While dry groceries have to be packed in such a way in order to be visible to customers nevertheless shielded from natural elements; product visibility does not matter when packing hardware items or machine parts. Several other product characteristics to remember are sensitivity to light and moisture, shelf-life and reaction to other materials.
Value of this product- The fee for Corrugated packaging must be in direct relation to the expense of the product and must not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine must be packed in boxes with cushion packaging.
The way the products have to be shipped- To a certain extent wholesale packaging also plays a part in determining the correct material for retail packaging. For example, if the products will probably be packed in a larger carton, puncture resistance is just not a very high priority. However, in the event the products are going to be stacked with a pallet, this can be a ingredient that will have to be considered.
Paper is the cheapest and the majority of ecofriendly strategy to package a product. Paper is often used as boxes to package low cost items such as stationery or as paper bags for fast food along with other consumables.
Polythene bags are the most popular method of packaging for products such as dry groceries and liquids. This is because it is actually transparent thus allowing the consumer to see the p1zza being purchased and protects the food items from natural elements.
Rigid plastic could be used to Corrugated packaging both consumables and non-consumables. This is a chosen packaging material as soon as the product must be visible to the consumer but protected against shocks and being accidentally dropped etc.
With regards to large products like furniture, it is really not possible to fit the piece in to a carton. Hence, such items are usually covered with corrugate sheets to safeguard them against bumping into other activities or being dropped accidentally.